Started in a Sofia Apartment, Now Helping Businesses Across Bulgaria
We didn't set out to revolutionize anything. Just wanted to help small businesses show up better on mobile searches.
Back in early 2022, I was freelancing for a local bakery chain. Their site loaded fine on desktop but was a nightmare on phones — which is where 80% of their traffic came from. Fixed it in three days, and their orders jumped 40%. That's when it clicked. Mobile SEO wasn't just technical tweaking. It was survival for brick-and-mortar shops trying to compete online. So we built CognitWiseUp around that reality. If you're curious about practical steps for today's mobile-first world, check out our Remote Learning Tips or head back to the homepage to see what we do.
How We Got Here
Three years of learning what actually moves the needle for businesses trying to get found on smartphones and tablets.
The Bakery Project
Started with that one client who had terrible mobile load times. Optimized images, fixed clunky navigation, rewrote meta tags for local intent. Results came fast. Word spread through their business network.
Building the System
Realized we were doing the same fixes over and over. Created a workflow: audit mobile performance, map user intent, optimize for Core Web Vitals, test on real devices. Brought on Kalina Dimitrova, who knew UX inside out.
Expanding Beyond Sofia
Clients from Plovdiv, Varna, even smaller towns started reaching out. Adapted our approach for regional search patterns. Learned that mobile behavior varies more than we thought — someone searching in Ruse has different needs than someone in Sofia.
Teaching What We Know
Started getting requests for training, not just implementation. Put together workshops on mobile-first indexing, local search optimization, speed improvements. Teaching forces you to clarify what actually matters versus what's just noise.
What Drives Our Work
We're not chasing algorithm hacks or promising overnight rankings. Just focused on making sites work better for people using phones — which happens to be what search engines reward anyway.
Mobile Behavior Research
Before touching code, we watch how real users interact with sites on their devices. Thumb zones matter. Scroll depth matters. If someone can't tap your call button easily, technical perfection means nothing.
Speed Without Shortcuts
Page speed isn't about gaming Lighthouse scores. It's about respecting someone's data plan and attention span. We compress images properly, lazy load smartly, and cut unnecessary scripts. The boring stuff that actually works.
Local Search Context
Bulgaria's search landscape has quirks. Multilingual queries, regional terminology differences, seasonal tourism patterns. Generic international SEO tactics miss these nuances. We adapt strategies based on where your customers actually are and how they search.
Transparent Reporting
No vanity metrics. We track rankings, sure, but care more about click-through rates, time on site, conversion paths. If mobile traffic increases but nobody's calling or buying, something's still broken.
Want to Talk About Your Mobile Presence?
Whether you're dealing with slow load times, poor mobile rankings, or just want an honest assessment of where you stand — we're happy to look and give you straight answers.
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